People, Planet, Prosperity

About Me

SustainableX Jochem van Drimmelen

I build bridges between customers and organizations.

95% of human behavior is irrational, so sustaining customer relations are much about emotions. While the majority of companies believe they are customer focused, the perception of consumers is often the opposite. As a result, brand loyalty is scarce, and companies are missing out on opportunities. I can help to bridge this gap, and establish sincere and authentic connections between customers and organizations.

It is my personal mission to have a positive impact on people, planet and prosperity. With a strong drive to create and see things come to life, I deliver solutions that result in sustainable experiences.

Customer experience has been the thread through my career. I’ve been a pioneer, enabler, trainer and manager in memorable engagement, who collaborates with a mindset focused on results, continuous improvement, and quality in the broadest sense.

SustainableX is the platform where I share my thoughts and ideas.

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Notes on Sustainable Experience

Latest Articles

SustainableX corona covid-19

Will Corona encourage sustainable business?

Last week, the WHO formally declared the Corona (Covid-19) outbreak a pandemic. The economic impact of the virus is unprecedented and dramatic. Ironically, the environmental impact of its resulting lockdowns is quite positive: lower carbon emissions, less smog, and more time for your kids and nature walks. In the longer run, however, the impact is likely to be the far opposite. With so many companies struggling to survive, all resources will be needed to repair or rebuild the business. No surplus left to spend on charity or sustainability. Still, there is reason to be hopeful as well.

In the Age of Trust, ‘trust score’ is the KPI you need

We seem to be in the Age of Everything: the Age of the Customer, the Age of Artificial Intelligence, the Age of Data, the Age of Digital Transformation, the Age of Disruption, and so on. If there is one thing these ages have in common, it is their focus on delivering memorable customer experiences. But with a lack of integrity, experiences are destined to vaporize. Welcome in the Age of Trust.