People, Planet, Profit

About Me

SustainableX Jochem van Drimmelen

Creative Customer Experience Strategist

There was a time when I traveled a lot – as a flight attendant at KLM, and occasionally as a mountain climber. Living from a suitcase or backpack, I had the privilege of experiencing how special and versatile our planet is. During that time I learned two important lessons: the power of being customer-centric, and the importance of sustainability. I also came to realize that all progress starts with trust.

Trust creates connection, and connection is progress. I achieve progress by putting trust first in the connection between customers and organizations. In doing so, I bridge the gap between brand promise, genuine efforts, and actual customer experience. Focused on purpose-driven service design, it is my ambition to have a positive impact on a sustainable balance between people, planet and profit.

My holistic approach is to carefully fuse facts, opinions, interests and possibilities into original concepts, concrete solutions, and clear communication. Because therein lies my strength: the habit of exceeding expectations by combining analysis, strategy, intuition and creativity. The result is a win-win for all stakeholders.

read more

Notes on Sustainable Experience

Latest Articles

SustainableX corona covid-19

Will Corona encourage sustainable business?

Last week, the WHO formally declared the Corona (Covid-19) outbreak a pandemic. The economic impact of the virus is unprecedented and dramatic. Ironically, the environmental impact of its resulting lockdowns is quite positive: lower carbon emissions, less smog, and more time for your kids and nature walks. In the longer run, however, the impact is likely to be the far opposite. With so many companies struggling to survive, all resources will be needed to repair or rebuild the business. No surplus left to spend on charity or sustainability. Still, there is reason to be hopeful as well.

In the Age of Trust, ‘trust score’ is the KPI you need

We seem to be in the Age of Everything: the Age of the Customer, the Age of Artificial Intelligence, the Age of Data, the Age of Digital Transformation, the Age of Disruption, and so on. If there is one thing these ages have in common, it is their focus on delivering memorable customer experiences. But with a lack of integrity, experiences are destined to vaporize. Welcome in the Age of Trust.