The Social Media Tourism Symposium (SoMeT) is a yearly social media conference held in the United States, Europe and Australia. At each of the conferences, where tourism, digital and marketing come together, many hundreds of destination marketing professionals gather to get inspired and exchange ideas.
The organizer, Destination Think! , invited me to come over and do a keynote and an interview at the Nashville event. I was impressed by the beautiful spacious set-up with plenty of work space for all the attendees.
- Date: November 20, 2014
- Location: Nashville, USA
- Event: Social Media Tourism Symposium
Keynote:
Interview by William Bakker:
@JochemOnline we watched the hashtags jump right when you started talking. People LOVED the talk, us included.
— Destination Think (@DstnThink) November 20, 2014
Turn a negative into a positive. Get a grip of online sentiment. That is the ROI of social media. Brilliant press. @JochemOnline #SoMeT14US
— Kyle Harms (@kylejharms) November 20, 2014
Just wrapped up another great Q&A! This time its with @jochemOnline at #SoMeT14US http://t.co/tHlcnMtAUn pic.twitter.com/308mmeKbR7
— 12 Stars Media (@12StarsMedia) November 20, 2014
'@JochemOnline's preso spiked usage of our #SoMeT14US hashtag. Instant recap of his talk: http://t.co/3mtirkws9i
— Destination Think (@DstnThink) November 20, 2014
KLM social media strategy started out with @JochemOnline sending some tweets from his sofa. What a growth 🙂 #SoMeT14US
— Heidi Sørvig (@hsorvig) November 20, 2014
Brand value is not just about money, it's also about emotion – @JochemOnline #SoMeT14US
— Social Media Tourism (@SoMeTourism) November 20, 2014
If you want to be a great customer service agent on social media, you have to be a facilitator, detective &plumber- @JochemOnline #SoMeT14US
— Social Media Tourism (@SoMeTourism) November 20, 2014
I like how @JochemOnline from @KLM shares real tough social media customer service challenges. They face them head on. #SoMeT14US
— William Bakker (@wilhelmus) November 20, 2014
#SoMeT14US @JochemOnline great cases how to deal with negative sentiment. Learning: think in options, not in limitations.
— frank cuypers (@FCuypers) November 20, 2014
At #SoMeT14US @JochemOnline is discussing mistakes made by @KLM. Refreshing; success comes from failure. Great to hear rather than boasting.
— Dayton CVB (@DaytonCVB) November 20, 2014
I love that @JochemOnline is taking the time to show us all positive AND negative case studies of @KLM! #SoMeT14US
— Kyle Harms (@kylejharms) November 20, 2014
@rodneyp @JochemOnline the 'holy crap' moment at #SoMeT14US
— Kyle Harms (@kylejharms) November 20, 2014
Wall bashers, we've all had them. Impressed with the matter-of-fact but sensitive way in which @JochemOnline handles them. #SoMeT14US
— Jacob Schmidt (@JacobSchmidtty) November 20, 2014
Pretty sure #selfies can solve most of the world's conflicts. It engages users to be apart of something. #SoMeT14US pic.twitter.com/JnrEsQjgKR
— Jacob Schmidt (@JacobSchmidtty) November 20, 2014
Amazing preso by @JochemOnline @KLM is a true Social enterprise! Most sophisticated use of social and data I can think of! #SoMeT14US
— Jaime Horwitz (@jaimehorwitz) November 20, 2014
"All companies make mistakes – what matters is how they deal with them." #truth #HoochFixesEverything #SoMeT14US
— Jordan Meserole (@TravelingJordan) November 20, 2014
Thats why they're here! MT @christychachere: … @KLM has the BEST customer service. Others should learn from them. #SoMeT14US @JochemOnline
— Rodney Payne (@rodneyp) November 20, 2014
Must-see. RT @davidbreisch: @JochemOnline just showed the coolest video ever seen at a conference. #SoMeT14US” http://t.co/DtNsJbfK1J”
— Destination Think (@DstnThink) November 20, 2014
Great speaker! @ThinkSM: @SoMeTourism: Excited to announce @JochemOnline, KLM's Online Reputation Manager, will be speaking at #SoMeT14US!
— Isabel Mosk (@IsabelMosk) July 7, 2014
