Marketing Rockstars Festival

With 2000 attendees, the second edition of the Marketing Rockstars Festival in Austria was fully sold out. I was invited to give a keynote during this very well organized and inspiring one-day event.

Zooming in on online reputation and issue management, I felt a bit like the odd man out between all those marketeers. But at the same time I think my talk added an interesting layer to the event’s program just as well.


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Giro555 relief campaign after Nepal earthquake

Giro555 Nepal

After Nepal was hit by a devastating earthquake on 25 April 2015, the KLM Social Media Hub played a key role in the Dutch national fundraising campaign.

Soon after the disaster, the SHO, a Dutch foundation of cooperative relief organizations including UNICEF and Red Cross, initiated a nationwide campaign to raise money for the victims. But rather than having the usual TV studio set-up with a celebrity call panel, they were aiming to focus on social media for the first time. I proposed to support them with KLM’s facilities, expertise, and experience on social media. Keep reading →