Giro555 relief campaign after Nepal earthquake

On April 25, 2015, Nepal was hit by a devastating earthquake. Days after the disaster, the SHO – a Dutch foundation of cooperative relief organizations including UNICEF and Red Cross – organized a nationwide campaign to raise money for the victims. Rather than having the usual TV studio set-up with a celebrity call panel, they were aiming to focus on social media for the first time. I proposed to support them with KLM’s facilities, expertise, and experience on social media.

SHO (Stichting Samenwerkende Hulporganisaties ) happily accepted the offer, after which we transformed the KLM Social Media Hub into the Giro555 Social Hub for a day. During the campaign day on May 1st, about 50 KLM social media agents were more than eager to volunteer and come to office in their spare time. Meanwhile, I supported the SHO team at their main campaign location in Amsterdam, still surrounded by countless celebrities and TV cameras. I felt honored to contribute to this unique cooperation.

KLM and UNICEF have been partners since 2013.

More images shared by SHO are available at Facebook.com/Giro555 .

Hoe tof: de social toppers van @KLM doen vandaag vrijwillig de webcare voor #Giro555! Thanks guys! #NLhelptNepal #KLM pic.twitter.com/CPlStrLY6N

— Giro555 (@Giro555) May 1, 2015

Het social team van @KLM doet vandaag geheel vrijwillig de webcare voor #Giro555. Hoe tof is dat?! #NLhelptNepal pic.twitter.com/8VTZacu244

— Giro555 (@Giro555) May 1, 2015

In De Hallen in Amsterdam bij #giro555 #NLhelptNepal Dit maakt echt indruk op me. Iedereen doneer! pic.twitter.com/5kBwtH4s8P

— Stefan Marbus (@NowayNL) May 1, 2015

Nederland, enorm bedankt voor deze prachtige start van de actie voor Nepal! #Giro555 #NLhelptNepal pic.twitter.com/Cgr5rvyJai

— Giro555 (@Giro555) May 1, 2015

Ik ga weer. Dag allemaal Het was de moeite meer dan waard! #NLhelptNepal pic.twitter.com/t3j6klsc0K

— Diederik Samsom (@diederiksamsom) May 1, 2015

Nederland helpt Nepal, geef op #Giro555! 🙏 #NLhelptNepal pic.twitter.com/mDMwwjYEQb

— Nicolette van Dam (@NicoletteVanDam) May 1, 2015

UPDATE November 26, 2015

Read the article in KLM’s September 2015 edition of Holland Herald  inflight magazine (page 95).

Following our fruitful cooperation we invited all SHO members, as well as the Dutch branch of Doctors Without Borders and Wings of Support  for an exclusive social media workshop.