Marketing Rockstars Festival

With 2000 attendees, the second edition of the Marketing Rockstars Festival in Austria was fully sold out. I was invited to give a keynote during this very well organized and inspiring one-day event.

Zooming in on online reputation and issue management, I felt a bit like the odd man out between all those marketeers. But at the same time I think my talk added an interesting layer to the event’s program just as well.

“Offener Dialog, glaubwürdiges Auftreten, ehrliches Engagement. Was wie ein selbstverständliches Social-Media-Einmaleins klingt, hat er für die älteste Fluggesellschaft der Welt perfektioniert. Branchenkenner wissen: KLM reagiert schneller als alle anderen und spricht mit einer Stimme, egal auf welchem Kanal. Dafür verantwortlich: das Manifest des ehemaligen Flugbegleiters ‘Rules of Engagement’.” (source:




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