Social Media? Social Business!

I had the honor of contributing to a book (interview and some writing) by the Dutch Foundation for Management Studies (SMS). The book covers the phases that most companies go through in becoming socially mature, and comes with dozens of great case studies.

I provided input on how KLM transformed itself into the world’s most socially devoted brand (Social Bakers – 2011, 2012, 2013, 2014). This book (in Dutch only) is a must-read for all companies – big and small – anxious or eager to move forward in the social media landscape.

Working with co-authors Anne-Marie Delfgaauw and Arne Maas was really fun! SMS is affiliated with the Confederation of Netherlands Industry and Employers (VNO-NCW). Keep reading →