The BICEPS© framework

Value Proposition & Performance Management


Profit or not-for-profit, self-employed or multinational – whatever the nature of your organization may be, there will likely be identical parameters between your company and others. We all need to make money, keep up with market developments, satisfy our customers, have competent staff, and work efficiently. On top of that, we must do so in a responsible manner. How do you find a distinguishing proposition, balancing between these parameters? How do you track the collaborative performance, and visualize the results? How do you measure the precipitated strength of your organization? And how do you engage staff to feel part of a common mission? It is these questions that the BICEPS© framework can provide answers to.

SustainableX BICEPS frameworkBICEPS is a strategic framework for proposition and performance management. It brings together the aforementioned parameters in six building blocks, or elements:

  •   – Business Results
  •   – Innovative Edge
  •   – Customer Experience (CX)
  •   – Employee Experience (EX)
  •   – Process Optimization
  •   – Sustainability Experience (SX)


Why should you care?

The BICEPS framework provides an integral solution for organizations that want to know how they perform on all key success factors – anytime, in real-time, and over any period of time. All within the blink of an eye. In addition, it serves the possibility to communicate this information in a simple, visualized and unambiguous way to co-workers and other stakeholders, in order to make them appreciate their contribution to the established results.

The framework can be applied on any level where performance management takes place, be it on a corporate, departmental, team, or individual level. The sum of all these efforts can be aggregated in a single performance figure and comprehensive chart.

Stop focusing on NPS, strong brands have BICEPS©

Business Results

SustainableX BICEPS business resultsAny organization, big or small, profit or not-for-profit, needs some form of income to pay salaries and/or finance their activities. Without a proper income, no independent organization can survive, let alone thrive. Companies that put business results up front, are primarily focused on making profit to establish economic growth. This growth enables them to scale up, and strengthen their market share and competitiveness. It provides the funds to invest in things like new segments, acquisitions and innovation. It is, in fact, the core principle of the capitalist economic system. Focusing on maximum profitability and Return on Investment (ROI) is good for the economy, employment opportunities, your shareholders, and your bonus.

Innovative Edge

SustainableX BICEPS innovative edge“The species that survives is the one that is able to adapt to and to adjust best to the changing environment in which it finds itself” (attributed to Charles Darwin). In business terms that is: those not only capable of following, but also of igniting and leading the change, are the winners. Those who are not and rely too much on cash cows, face the ultimate risk to lose relevance, shrink dramatically, or even seize to exist (e.g. Kodak, Nokia). The latter can be dethroned by (exponentially growing) startups, that disrupt their markets by bringing a fresh breeze, doing things smarter, or by creating demand in unexplored niches.

Customer Experience (CX)

SustainableX BICEPS customer experienceThe great thing about today’s innovative technology, is that it enables hyper personalized convenience. Convenience leads to customer satisfaction. But customer satisfaction alone is not enough these days, because it doesn’t guarantee a high retention rate. And differentiation on price or product is hard to maintain, since these are relatively easy to replicate. This phenomenon is also referred to as the commodity trap (D’Aveni, 2009). In recent years, customer intimacy has become a successful alternative value proposition. This development has resulted in different kinds of business models, which are also referred to as the experience economy (Pine & Gilmore, 1999/2019).

Employee Experience (EX)

SustainableX BICEPS employee experienceCompanies can hardly keep up with the fast pace of innovation, and many have initiated digital transformation programs. They often fail, however, in getting their workforce to buy in and adopt new ways of working. In fact, only about 20% of change programs succeed. Few things are more persistent than habits, and people tend to show resistance when change is imposed on them. This requires a type of leadership that not only sees human capital as the most costly, but even so much recognizes it as the most valuable asset. So how can you facilitate, inspire and motivate your staff to bring out the best of themselves and each other?

Process Optimization

SustainableX BICEPS process optimization“Time is money”, so working effectively and efficiently is good for business. Process Optimizations is all about achieving operational excellence and continuous improvement (CI). It includes factors like systems, networks, partnerships, resources, energy, waste, logistics, communications, learning capabilities, and the way of working. Innovation and process optimization go hand in hand. The invention of the wheel, for instance, enabled us to carry heavier loads over longer distances. The steam engine, electrical power, personal computers, and more recently artificial intelligence and robotics, have had a huge impact on efficiency and productivity. Over the past few decades, several Lean and Agile based methodologies have proved very successful in accelerating innovation, improving quality and efficiency, and minimizing waste and risk.

Sustainability Experience (SX)

SustainableX BICEPS sustainability experienceThe United Nations Millennium Campaign was launched in 2002, with the aim to eradicate poverty and ensure environmental sustainability by 2015. The world had never been that rich, and the odds had never been so favorable, until a global economic recession set in. In 2016, the campaign made way for the UN Sustainable Development Goals. We still have a long way to go before these goals are met, but awareness is growing. The rising concerns about carbon emissions (climate change), nitrogen levels (biodiversity), plastic soup (pollution), and unequal opportunities (humanity), are putting an increasing pressure on companies to recognize their share, take responsibility, and become more socially involved. Simultaneously, consumers become more and more conscious about their ecological footprint and desire for a healthier lifestyle.

The BICEPS framework is work in progress. Soon I’ll be sharing more details on this page.

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