Social Media? Social Business!
I had the honor to contribute to a book by the Dutch Foundation for Management Studies (SMS). The book covers the phases that most companies go through in becoming socially mature, and comes with dozens of great case studies. I provided input on how KLM transformed itself into the “world’s most socially devoted brand” (Social Bakers – 2011, 2012, 2013, 2014). This book (in Dutch only) is a must-read for all companies – big and small – anxious or eager to move forward in the social media landscape.